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Self Advertisement is a minor Easter egg in Grand Theft Auto III and Grand Theft Auto: Liberty City Stories.


On the downtown streets of Staunton Island, there is a shop called "Music Movies" and just above the entrance there is a big LED wall used by Rockstar to promote their various in-game content, mostly labeling "GTA3." The same building appears in GTA LCS, although the GTA III advertisements remain.

Among these many commercials, some read Rockstar related advertisements such as GTA 3 OUT NOW and WWW.ROCKSTARGAMES.COM.